Brilliant

Here is an example of a television ad that masters the art of creating suspense. Let's just hope the viewer sticks around for the punch line.

Bad Ads-Someone SPEAK Up

Bad ads are everywhere. They make me question who was sitting in the conference room and didn't speak up. Some of these ads are locally produced and some of them are national. People make a lot of mistakes when it comes to marketing.

1. Do not make the consumer feel stupid. Don't overcomplicate your message. You have 5 seconds to get their attention and the last thing you want is to leave your customer scratching her head. Here is an example:

Women love babies. This picture will get their attention. She can easily start a college fund. She can revise her will. But wait. You want her to do what? Undo global warming? She's suddenly overwhelmed and moving on. Your intentions were good, but forget it. You have made her feel stupid.

2. If you're selling cars, lose the puppies. What do puppies have to do with purchasing a car? Stop using objects unrelated to your product. Be truthful and the customer will respond. There are occasions where this concept has worked: cue Budwiser frogs.

Sharks? Besides making me ill and afraid, this ad is untruthful. Tampax will save me in shark infested waters? Someone in a big shiny boardroom didn't speak up and I'm guessing it was a woman. Shame on you.

Along these lines...I'm hoping this ad came from a college student with a sense of humor. This is just bad.

Another example. Stuffed animals falling from the sky? I instantly think about children falling from a plane. What is this ad for again?

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11 Vintage Sexist Ads

We've come a long way from the 1950s. Advertising is proof of that. Enjoy!

Top 10 Television Commercials

The average child will see 20,000 television commercials this year. You will view 61 minutes of ads today as you sit here on your computer, as you drive home from work, as you tune into your favorite television show. Advertising is everywhere. And when it is done well, it becomes a part of our culture like a piece of artwork. It is incorporated into our daily conversations. It inspires us.

I will always be a big advocate of television advertising. Why? Because it works. Here are my top 10 television commercials of all time:

10. Nike-Failure

9. Volkswagen-The Force (2011 Super Bowl)

8. Nike-Move (2002)

7. American Tourister Luggage (1970)

6.Got Milk?

5. Reagan "It's Morning Again in America" (1984)

4.Nike-My Better is Better

3. Johnson-Daisy

2. Wendys-Where's the Beef?

1. Apple Macintosh-1984